Organisation Republic Polytechnic
Location 9 Woodlands Avenue 9, Singapore 738964
No. of Vacancies 1
About Republic Polytechnic
The first educational institution in Singapore to leverage Problem-Based Learning approach for all its diploma programmes, Republic Polytechnic (RP) has six schools and two academic centres offering thirty-seven diplomas in Infocomm, Engineering, Applied Science, Technology for the Arts, Sports, Health & Leisure, Events and Hospitality, Enterprise, and Communication.
Republic Polytechnic is committed to nurturing innovation and entrepreneurial learning in an environment that develops problem-solving skills and lifelong learning opportunities. Its holistic, broad-based curriculum, covering culture, enterprise development and cognitive processes, prepares students for an active and meaningful role in society.
Republic Polytechnic strives for excellence by achieving various international and national accreditations, including ISO9001, ISO14001, OHSAS 18001, SS540, Singapore Quality Class, People Developer, Innovation Class, and Service Class.
Responsibilities
• Lead the marcom team in branding, advertising, publications, collateral and web marketing strategies, events management as well as Republic Polytechnic’s (RP) visitor centre management.
• Maintain and enhance RP’s branding through advising internal and external stakeholders in their usage and applications.
• Targeting identified specific market segments from secondary school students to industry professionals, the selected candidate is to strategise, conceptualise and implement tactical brand and marketing communications initiatives for RP to achieve desired outcomes.
• Publish audience-specific collateral and publications to pro-actively engage target audiences and promote RP. Such publications include but not limited to prospectus, course brochures, new course collateral, annual reports and magazines.
• Manage the regular updates of critical large format materials including banners, pillar wraps and posters around campus.
• Organise and provide consultancy to departments on school and corporate events. Responsibilities include protocol, logistics, speeches, event logistics and overall flow.
• Writing of speeches for management and VIPs for events.
• Coordinating with the different internal and external stakeholders, the selected candidate is to manage the regular updates of RP’s visitor centre exhibits and lead organised tours to the centre.
• Strategise and execute tactical branding and advertising plans across the different channels and platforms to market and promote RP.
• Lead the strategic planning and execution of RP’s web marketing plan to ensure RP has a major positive presence in the internet space, to engage and excite RP’s potential student audience segment.
• Ensure that publicity plans are managed in an integrated manner that encompass web, print and physical event, in order to engage target audience holistically.
• Plan and develop training programmes for departmental integrated marketing communications representatives, who are extended marketing teams for OCC.
Requirements
• Minimum a Bachelor degree in Communications, Marketing, Business, or other relevant disciplines
• Bteween 8 - 10 years of relevant experience in the marketing communications and corporate communications, and brand management areas
• At least three years of supervisory experience with positive feedback from subordinates
• Experience in a headquarter/corporate role or public sector is preferred
• Experience in an advertising and/or branding agency is an added advantage
• Excellent command of English in both written and spoken formats
• Great helicopter view with strong systems thinking, coupled with eagle eyes for details
• Excellent organisational and communication skills
• A team player and ability to work with different levels of personnel
• Ability to multi-task and work under intense time pressure
How To apply:
http://www.rp.edu.sg/careers
Deadline: 11/09/2013
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